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Welcome to the McKinney Chapter

Toni Caruso

Executive Managing Director

North Dallas/Plano, TX

Phone: 818-800-0752

Style as Strategy: How Intentional Wardrobe Choices Amplify Your Influence

Jul 17, 2025 @ 11:30 AM

Upcoming Local Events

Jul 17, 2025

Style as Strategy: How Intentional Wardrobe Choices Amplify Your Influence

Your personal style is a silent but powerful business tool. In this session, Roxanne Carne reveals how intentional wardrobe choices shape perceptions, build trust, and enhance your leadership presence. Learn how to align your visual brand with your business goals—and use style as a strategic asset to amplify your influence.


Key Takeaways:

How personal style directly impacts your credibility and confidence

Simple ways to align your wardrobe with your leadership brand

Practical strategies to elevate presence and influence daily

Event Details

Aug 13, 2025

Conference 2025

Inspired • Stimulated • Learning

Here's a sampling of what's in store for you

Digital Marketing Magic—Insider Tips, Secrets and Strategies 

  • Most effective ways to grow your personal brand using LINKEDIN

  • Learn how to tap into the analytics and use Page Insights to your maximum advantage

  • What You Need to Know about the Facebook Algorithm & Your FB Page

  • Page Likes: Fans of Your Page & Posting to Your Page 

  • When & Why You Should Boost a Post

  • How much should you be spending with Social/Digital Media and how to optimize your advertising budget

  • What are the KPIs to Look for with Ads

  • FB Pixels and Custom Audiences for Remarketing

  • Best practices for Social/digital Media engagement and effectiveness


Reimagining your life and business!

  • Gain the confidence to go "BIG" and break through what is holding you back.

  • Discover how to turn your ideas and/or book(s) into highly profitable courses 

  • Master your mind and reach new levels of amazing!

  • Marry your purpose and meaning with your actions-learn to free yourself from debilitating expectations.

  • Learn how to create a “simple” Master Success Plan for your business. No need to over-complicate things.

  • Discover how to transform your hot idea into a fundable, dynamic blueprint that takes off like a rocket.


Accelerated Growth Breakthroughs

  • Success Tips & Tricks: Experts share how they are growing their businesses at double the pace of others and how you can, too!

  • How to get from where you are to where you want to be.

  • Raise your expert profile and quickly attract more clients.

  • Create value-added marketing that leverages your image and "appeal" to clients

  • Discover how the big email lists-builders are growing their contact lists.


The New Rules of Business Engagement

  • Creating Celebrity: Discover how to convert your skills and talents into a dynamic celebrity brand

  • Learn proven collaboration models that allow you to increase your cash flow and enjoy more of your life.

  • Learn why today, more than any other time, connecting with your audience heart-to-heart is the smartest move.

  • Understand why you want to focus on Happiness-your customers want it!

  • Simple, Proven and Effective Sales and Marketing Concepts that Work


How to sell today using social media ads

  • How to test everything to determine what is a good use of your ad dollars

  • High impact sales-closing strategies for turbo-charging great profits.

  • Communicate your message in a way that attracts prospects to you like a magnet.

  • How to increase your sales conversion and close a greater percentage of new customers.

  • Uncover what motivates people to buy NOW and make a purchase decision on the spot.

  • Discover how to package your expertise so you can earn a dynamic income!

  • Create video marketing that accelerates the buying time of your customers and drives business back to you.


This Conference will inspire you!




Event Details

Aug 21, 2025

Accelerated In-Person Networking

Experience the excitement and power of Accelerated In-Person Networking, a unique eWomenNetwork process that assures you have an opportunity to:

 

  • Promote who you are and what you do;
  • Ask for what you specifically need from others;
  • Develop new business alliances and friends; and
  • Learn new ideas and strategies for promoting your business and generating more revenue



Event Details

Sep 18, 2025

The AI Edge: How to Use AI to Save Time, Cut Costs, and Outpace the Competition

Integrating AI into your business is no longer just an option—it’s essential for staying competitive. In this session, learn how AI helps you generate leads, boost conversions, optimize workflows, and scale your business faster than ever. Whether you’re new to AI or already exploring it, you’ll uncover practical strategies and simple ways to save time, reduce costs, and stay competitive. 


The AI toolkit every woman entrepreneur needs to have to create QUICK WINS with AI.


Event Details

Oct 16, 2025

Collaborate Like a CEO

Learn how strategic partnerships can expand your reach, boost credibility, and bring in more clients with less effort. Discover how to find the right collaborators and create win-win opportunities that accelerate success and help your clients see that you truly understand what they need!


Event Details

Nov 13, 2025

Accelerated In-Person Networking

Experience the excitement and power of Accelerated In-Person Networking, a unique eWomenNetwork process that assures you have an opportunity to:

 

  • Promote who you are and what you do;
  • Ask for what you specifically need from others;
  • Develop new business alliances and friends; and
  • Learn new ideas and strategies for promoting your business and generating more revenue



Event Details

Get To Know Our Members

Irene Little

Access Counseling Group

Donna Dawley

DX2 International, LLC

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