The Story Advantage: How Storytelling Builds Trust, Influence, and Impact in Business
In a world full of noise facts alone rarely inspire action... but stories do. Whether you’re leading a team, building a business, or serving clients, your ability to communicate through story is one of the most powerful tools you have to build trust, influence decisions, and create lasting connection. In this engaging and practical talk, Executive Storytelling Strategist Jamie Perez teaches audiences how to
move beyond generic messaging and uncover the authentic stories that make their work meaningful and memorable. Drawing from her experience as a former TV news reporter and founder of Beyond Words Productions, Jamie shares a simple framework for identifying your personal “why” and transforming everyday client experiences into compelling stories that resonate. Attendees will walk away with practical tools they can immediately apply to their marketing, leadership, and
client relationships, so their message doesn’t just inform people, but moves them.
Jamie Perez
Beyond Words Productions
Jamie Perez is the owner and chief storyteller at Beyond Words Productions – a videography + storytelling company that focuses on creating heartfelt and emotive videos for businesses and nonprofits. Jamie found her way to entrepreneurship after spending 6 years as a Broadcast TV News reporter. She took on almost every role in the newsroom, but her primary position (and the position where she gained the most skills telling stories) was as an MMJ (multi-media journalist). As an MMJ, Jamie was a one-person show: from finding the story ideas, filming them, editing them, presenting the story live on air and writing up the story for the station’s website all on deadline every day. Originally from California, Jamie worked in Sioux City, Iowa at the ABC station for 2 years before moving to Madison, WI’s CBS station. She covered political campaigns, interviewed celebrities, reported live in the middle of Midwest blizzards, and told stories on the best and worst days of people’s lives. After leaving the industry she thought she would be in forever, Jamie found her way to entrepreneurship and hasn’t imagined looking back. Since starting her business two years ago, Jamie’s videos have helped nonprofits raise hundreds of thousands of dollars, helped for-profits gain hundreds of thousands of dollars in new lead generation, and helped people hire in a stubborn employment market. Jamie’s business motto is: “If a picture says a thousand words, my videos will leave people Beyond Words.”
Sponsors
Facilitated By
Jessica Waugh
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