The number one challenge is obtaining new business. According to 36%, client acquisition ranked as their primary concern, while 29% listed marketing and promotion and a distant 12% worried about cash flow. Clearly, businesswomen are losing sleep over increasing new business and promoting themselves, which combined, add up to 65%. The survey also revealed issues like work/life balance (3%), staff retention (2%) and staying inspired and motivated (1%) weren’t much of a concern.

How do you close more deals, gain more effective promotion for your business and increase cash flow? Simple, you network. We’ve all heard the saying, “It’s not what you know, but who you know.” In her book,“Relationship Networking: The Art of Turning Contacts into Connections,” Sandra Yancey reveals, “Networking is the art of creating connections and building relationships.” Strong relationships close deals and will get you the marketing and promotion you need to grow your business.

Great networking is giving without keeping score. “It’s focused on giving first and receiving second, which means, you may not get business right then and there, but the relationships you develop help connect you,” says Yancey. Carefully cultivated relationships require an investment of genuine interest, time and energy. You want to market and promote your business. You don’t want to pass out business cards— you give a card when you can give a lead. “Any business owner will tell you there’s nothing more powerful than referrals.” Networking is a lifestyle. Learn to make it part of every aspect of your life. Get the book: "Relationship Networking: The Art of Turning Contacts Into Connections."

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