American Airlines has recently launched AA.com/women increasing its focus on the women’s travel market

American Is First Airline Offering Women Travelers Online Content

American Airlines has launched AA.com/women, becoming the first airline in the industry to introduce a convenient online resource specifically designed for its female customers. American Airlines recognizes the growing women’s market and is intent on tapping its potential for improving the customer experience for all passengers.

Nora Linville, Director of Women’s Sales & Marketing of American Airlines, receiving the 2007 Industry Innovator Award at the eWomenNetwork International Conference.

With nearly 50 million female passengers boarding American Airlines flights each year, this is the latest example of American’s focus on enhancing the customer experience. AA.com/women provides American an additional opportunity to reach out to female customers and solicit their insights, as well as to offer women a unique place for women to connect with each other and with American.

AA.com/women’s content includes information on safety and security; saving time and money while traveling; traveling with friends, family or partners; and stories and advice from other women travelers.

Research shows the following:

• 75 percent of women in the U.S. use the internet for general usage (Harris Poll, May 2006)
  
  
• Among women who booked travel in the last year, 35 percent booked online (Harris Interactive Study, September 2006)
  
  
• The buying power of U.S. women is estimated at $6.1 trillion (Marketing to Women, Second Edition©, Marti Barletta)

With this in mind, American has already become the first and only airline to create a position solely focused on women’s sales and marketing.

"This is a great opportunity to recognize the achievements of women, let them know we are listening to them, and demonstrate through AA.com/women that we value their business," said Peggy Sterling, American’s Vice President of Safety, Security and Environmental, and American’s first female line-operations officer.

Sterling said that American knows that all of its customers benefit from suggestions made by women travelers, and by improving the customer experience, the airline has a tremendous opportunity to grow its revenue, market share, and customer loyalty.

"For more than 80 years, women travelers have relied on American to transport them to destinations around the world," said Nora Linville, Director – American Airlines Women’s Sales and Marketing. "In designing and building AA.com/women, we created a travel advisory panel of expert women travelers, including former female employees, women business owners, and women who regularly travel for business and pleasure. The feedback from these women was valuable in ensuring AA.com/women would offer our female passengers useful information that was presented in a way to make researching and purchasing travel easier and more efficient."

To commemorate the launch of AA.com/women, AAdvantage® Travel Awards program participant Wyndham Hotels and Resorts is offering a 20 percent discount and special spa offers designed with women in mind through Dec. 31, 2007 on reservations made through AA.com/women. In addition, customers can earn 10 AAdvantage miles for every $1 spent while shopping SkyMall.

Customers are invited to send in their travel tips, stories and insights to wehearyou@aa.com. American will post customer comments, stories and tips on AA.com/women to further facilitate travelers' ability to share travel experiences and create a sense of community with other women travelers.

 

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